UVA and UVB radiation damages the DNA in skin cells which can lead to skin cancer and premature aging of the skin. It is harmful for the top layers of the skin and can eventually even lead to melanoma.
We created a key visual that clearly showcased how Suntris- a broad-spectrum advanced multi-protector sunscreen silicone gel from Viatris protects the skin from the harmful UVA and UVB rays during summers.
Suntris is an advanced multi-protector sunscreen silicone gel product of Viatris which comes in two ranges SPF 40 AND SPF 50. Containing UVA/UVB protection, it offers broad-spectrum protection and is specially formulated to protect skin against the aging effects of the sun’s blue rays. The objective of the project was to create a key visual which would clearly showcase the function of Suntris and how it protects the skin in summer from the sun’s blue rays, keeping your skin healthy and supple.
In our first visual we depicted a girl enjoying cycling in the summers as she is well-protected by the shield which is formed around her through Suntris. The visual was liked by the clients not only conceptually, but also because the design can be well extendable to other collaterals in the future.
The visuals were well-represented catering to the clients’ requirements. They were designed to clearly communicate the message of Suntris, its functions, and its features. The product was well advertised with the help of our key visual and helped Viatris achieve great success in reaching out to its target audience.