Viagra is a brand-name prescription drug by Viatris that is approved to treat erectile dysfunction in men. With ED, a man is unable to have or maintain an erection. For this, Viagra is approved to be used in males aged 18 years and above.
Viatris, the global pharmaceutical company, wanted us to produce a fresh global key visual based on the keywords TRUST, QUALITY, and REDUCED PRICE which will be used for an extensive campaign for various assets to be used in different clinics and on social media directed towards all patients suffering from ED.
Viatris, a worldwide pharmaceutical company, is seeking to create a new global key visual centred around the keywords TRUST, QUALITY, and REDUCED PRICE. This visual will be used in an extensive campaign across various channels, such as clinics and social media, with the goal of promoting the pricing benefits of their new pack of Viagra 100mg containing 4 tablets, which has an MRP of 1200, making the effective price of each tablet 300.
For the Viagra Pack of 4, we delivered a key visual that depicts a couple in love, with the man lifting his partner, representing how Viagra can lift the spirits of romance and intimacy. The heart symbol formed by the 4 tablets shows the availability of the product in packs of 4 at a reduced price. An illuminated orbit around the tablets and couple emphasises how Viagra helps couples have joyful moments.
Through our key visual, we highlighted the intimacy factor between couples and how Viagra can enhance their relationship. The key visual was able to meet the goal of generating buzz and excitement around this new product offering while also educating consumers on the benefits of Viagra. Overall, we created a visually appealing campaign that effectively communicates the key messages to our target audience.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
