Viatris is a global pharmaceutical brand, and Graftix is one of its teams which provides care and support to patients post-organ transplantation through its medicines and supplementary products.
Viatris' Graftix approached us to create a portfolio with illustrations and images. They wanted us to create a portfolio that gives out a strong message to doctors that they can trust Viatris when it comes to treating any transplant patients.
Graftix is a team that provides a one-stop solution for kidney and liver transplantation. They provide post-transplantation medicines during this critical time for patients. Viatris wanted us to create a portfolio for Graftix to showcase to doctors and trust Viatris when it comes to treating any transplant patients.
Our team ideated and created key visuals that were aligned with the latest guidelines regarding transplant molecules. To create this portfolio, we focused on creating images and illustrations that convey emotions while talking about the processes of transplants and the importance of post-transplant care.
We successfully created a portfolio which was in adherence to the latest guidelines regarding transplant molecules. The illustrations in the portfolio were portraying the emotions that revolved around the kidney and liver transplantation process as well as the care required post-transplantation.