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PlasmaGen Bio Sciences, an Indian bio pharmaceutical company specialising Plasma Protein and Specialty Care Therapy, is seeking to improve its brand recognition and market presence. After conducting research and brand analysis, it was found that the company's old brand identity was not resonating well with the target audience due to its complex and ineffective logo design. As a result, PlasmaGen has decided to undergo a complete re branding process to establish itself as an industry expert and differentiate itself from competitors. The goal is to create a corporate identity that aligns with the company's values, attributes, purpose, and strengths.
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