Leukemia Awareness Month is held every September to boost knowledge and comprehension of blood cancers, like leukemia, lymphoma, and myeloma. The objective is to teach people about the warning signs, fund research, and aid those impacted by these cancers.
Leukemia Awareness Month is observed every September to promote greater awareness and understanding of blood cancers, including leukemia, lymphoma, and myeloma. The team at Viatris reached out to us with a specific request to create a campaign video for this annual event. The video aimed to serve as a platform to raise awareness about leukemia and improve access to quality healthcare for individuals and families affected by the disease. Through this collaboration, we hoped to make a significant impact on the lives of those living with leukemia and create a more informed and supportive community.
Following the given instructions, we created a storyboard for Leukemia Awareness Month, incorporating clips and supers that told the story of patients struggling with leukemia. Using research-based statistics, we also included supers that conveyed essential information about the condition. The video then transitioned into a focus on Viatris and its commitment to delivering the best possible healthcare through innovative solutions. Through visuals and text, we highlighted how Viatris offers integrated care for CML patients. To create an engaging and hopeful tone, we selected music that resonated with the video's theme.
The final video was successful in its purpose, effectively conveying the message of leukemia awareness. The video was well-received, and viewers found it engaging and informative. Its ability to convey important information through a mix of visuals, statistics, and music allowed the audience to gain a better understanding of leukemia and the impact it has on patients and their families.